"Merch" used to be about what was. A t-shirt for a finished album, a poster for a past show. But what if it could be more? What if buying merch from the artist could power what's next?
"Future Merch" dives into how 23 visionary artists are flipping the script. From affordable keepsakes that celebrate their existing work, to "Executive Producer" roles that directly fund new creations, you'll see a wide spectrum of ways to fund artists’ creative processes.
This zine isn't just about what you can buy; it's about how you can participate. It's artists inviting you to be a part of their future bodies of work.
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This isn’t just merch. It’s a paradigm, both new and ancient, in how to support artists — directly, intentionally, and with great imagination.
If you’ve never thought about patronage like this before, then this zine is your invitation to begin.